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Three-ring incompetence - Lindsey Kuper — LiveJournal [entries|archive|friends|userinfo]
Lindsey Kuper

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Three-ring incompetence [Mar. 28th, 2010|10:54 pm]
Lindsey Kuper

Through an unfortunate series of clicks, I found myself at this horrible interactive marketing company website, reading about "copywriting". (I'd link directly to that section, but I can't because of their crappy Flash website.) Here's the first sentence of the "copywriting" section:

Mark Twain once said that the difference between choosing the right word from the perfect word, was the different between thunder and lightning.

Seriously, Three Ring Focus? Seriously? Three copywriting mistakes in the first sentence of the "copywriting" section of your website? A website that you're apparently proud of? I won't continue, because, amazingly, it gets worse from there.

LinkReply

Comments:
From: boojum
2010-03-30 05:17 am (UTC)
You could argue that they're doing an indirect quote instead of a direct quote.[1] I'm not sure that it's the right approach for a quote this short that's easy to look up, but it's at least an approach that's not terribly wrong, unlike everything else about the sentence.


[1] I've forgotten the actual terms, but here are examples that refer to the same fictional event:

a -- direct) Sally said, "Let's go see if there's a good movie showing."

b -- indirect) Sally said that we should go see a movie.
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[User Picture]From: kel_e_o
2010-04-02 04:44 am (UTC)
You're right. You could definitely say it like that. It still stands that they misquoted when it would've taken like three seconds to research it. Silly Marketing companies!
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