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Three-ring incompetence - Lindsey Kuper — LiveJournal [entries|archive|friends|userinfo]
Lindsey Kuper

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Three-ring incompetence [Mar. 28th, 2010|10:54 pm]
Lindsey Kuper

Through an unfortunate series of clicks, I found myself at this horrible interactive marketing company website, reading about "copywriting". (I'd link directly to that section, but I can't because of their crappy Flash website.) Here's the first sentence of the "copywriting" section:

Mark Twain once said that the difference between choosing the right word from the perfect word, was the different between thunder and lightning.

Seriously, Three Ring Focus? Seriously? Three copywriting mistakes in the first sentence of the "copywriting" section of your website? A website that you're apparently proud of? I won't continue, because, amazingly, it gets worse from there.


[User Picture]From: lindseykuper
2010-03-29 03:15 am (UTC)
You got all three of mine and then some. If we're going for minimum Levenshtein distance, I'd change "from" to "and", remove the comma, and change "different" to "difference". Those three seem essential to me. Changing "was" to "is" and ditching "choosing" make it even better. I can live with "once".
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