I just stumbled across the corporate slogan of what had at first seemed to be just some two-bit web hosting company. How wrong I was. I think it might be the greatest corporate slogan I've ever seen:
"If we're not up, there's something wrong."
These people, they are Zen priests.
I...I kind of want to start a company now, just so I can follow their example. If our software isn't error-free, then it must have bugs!
No, no, wait, I got it. How does this sound? "If we're not on time, then we're late."
Damn straight! Now, who's going to put up funding for this? One at a time, please!